Sales & Onboarding

Agreement of Terms

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TEKTON GROWTH

Agreement of Terms & Service Scope

Local SEO Growth Partnership


Client Name:	_______________________________________
Business Name:	_______________________________________
Date:	_______________________________________
Monthly Investment:	$ ___________ / month

Why This Matters

Most local businesses survive on referrals and word of mouth. That works — until it doesn’t. One slow season, one big competitor moving in, one retirement of the guy who used to send you all the work, and suddenly you’re scrambling. You’ve built a business that depends on things you can’t control.

What we’re building together is the thing you can control: a local online presence that generates leads whether you’re on the job site, on vacation, or asleep. When someone in your area searches for what you do, you show up. This is infrastructure — the digital version of owning your building instead of renting it.

This takes time. The businesses that win in local search are the ones that commit to the long game while their competitors chase shortcuts, bounce between agencies every six months, or quit after 90 days because they didn’t get instant results. The short-term patience is what creates the long-term freedom — a steady pipeline of qualified leads that isn’t dependent on any single referral source, ad platform, or market condition.

That long-term thinking is exactly what separates the businesses that plateau from the ones that scale.

Purpose of This Agreement

This agreement outlines the terms, scope, deliverables, and mutual expectations for our local SEO growth partnership. This is not a binding legal contract. It is a good-faith understanding between Tekton Growth and the client to ensure alignment, transparency, and accountability from both sides.

Our goal is simple: build a local online presence that becomes a foundational asset for your business — one that consistently generates qualified leads, reduces your dependence on any single source of work, and gives you the freedom to grow on your terms.

Service Scope

Your engagement falls into one of two service scopes, selected based on your needs during the sales process:

Scope A — SEO Only

Google Business Profile optimization
On-page SEO (existing website)
Technical SEO improvements
Citation building & management
Rank tracking & reporting
Content strategy & page creation
Monthly maintenance & optimization

Scope B — SEO + Website Build

Everything in Scope A, plus:
Custom website design & development
StoryBrand copy framework
Conversion-optimized page structure
Mobile-responsive build
48-hour pre-launch review window
Ongoing site maintenance

Your selected scope: [ ] Scope A (SEO Only) / [ ] Scope B (SEO + Website Build)

Optional Add-On: Local Service Ads (LSA)

If selected, Tekton Growth will set up, manage, and optimize your Local Service Ads. LSA puts your business at the very top of Google search results and you only pay when a potential customer contacts you.

LSA Add-On: [ ] Yes / [ ] No

What Tekton Growth Will Do

Phase 0: Onboarding (Weeks 1–2)

Conduct onboarding call to review your information and set expectations
Collect all credentials and access (GBP, website, hosting, domain)
Set up your CRM account and client portal
Run initial SEO audit and competitor analysis using our AI-powered tools
Deliver your 30/60/90-day plan within the first two weeks
Send your Review Generation Guide

Phase 2: Google Business Profile (Weeks 2–4)

Fully optimize your Google Business Profile (categories, description, services, attributes)
Set up business hours with competitive advantage strategy
Upload and optimize photos
Connect GBP to Search Atlas for ongoing management
Set up rank tracking in Local Dominator for your target cities
Begin GBP posting schedule (weekly posts ramping to 3–5 per week by month 3)

Phase 3: Local Service Ads (If Selected)

Set up or optimize your LSA account
Walk you through the Google verification process
Configure budget strategy (max budget with toggle management)
Set up bi-weekly lead ranking feedback form
Monitor and optimize lead quality on an ongoing basis

Phase 4: Core SEO (Months 2–3+)

Complete Core 30 Content Audit (service pages, location pages, internal linking)
Build and publish up to 3 optimized pages per month
Set up Google Search Console and Google Analytics
Build niche-relevant citations through BrightLocal
Implement schema markup, meta data, and technical SEO improvements
Establish internal linking architecture following the 6 Golden Rules

Ongoing Monthly Maintenance

Continued GBP posting and optimization
Monthly SEO performance report delivered to your portal
Rank tracking monitoring with geo-weakness analysis
Quarterly content gap review and strategy adjustment
Ongoing citation monitoring and cleanup
Respond to and manage your Google reviews

Website Build (Scope B Only)

Custom website designed around your brand, services, and target markets
All copy written using StoryBrand framework based on real information (zero fabrication)
You will receive a 48-hour window to review the site before launch
Site build runs parallel to GBP optimization and typically launches within 4–6 weeks

What We Need From You

Our results depend on a partnership. Here is what we need from you to deliver the best possible outcome:

Your Responsibility	Why It Matters
Complete onboarding form within 5 business days	Delays here delay everything else
Provide all requested credentials and access	We can’t optimize what we can’t access
Send 2–3 project photos monthly	Fresh photos boost your GBP visibility
Actively request reviews (5+ per month goal)	Reviews are the #1 local ranking factor you control
Respond to our messages within 48 hours	Keeps your project on track
Complete LSA lead ranking forms (if applicable)	Helps us optimize your ad spend
Be honest about results and concerns	We can’t fix what we don’t know about

Communication & Reporting

All project communication happens through Task Tracker, your client portal. This is where you will:

View your project status and task progress
Message your team with questions or updates
Upload photos, files, and credentials
Access your monthly reports

Your primary point of contact is your Client Success Manager (CSM). They manage your account, coordinate with the rest of the team, and are your go-to for any questions or concerns.

Reporting schedule:

Monthly: SEO performance report with rank tracking, traffic, and key metrics
Quarterly: Strategy review and content gap analysis
As needed: Updates on major milestones (site launch, GBP verification, etc.)

Timeline Expectations

SEO is not a switch you flip — it’s a foundation you build. The work we do in months 1–3 is what makes months 6–12 possible. Every page we create, every citation we build, every optimization we make compounds over time. Your competitors who started six months before you have six months of compounding on you. The ones who quit after three months gave all of that back.

The businesses that commit to this process and push through the early months — when the work is happening but the results haven’t fully materialized yet — are the ones that end up dominating their local market. That patience is your competitive advantage.

Here is a realistic timeline for what to expect:

Timeframe	What to Expect
Month 1	Foundation: Onboarding, GBP optimization, audit, 30/60/90 plan, site build started (Scope B)
Months 2–3	Build-out: Core SEO work, content creation, citations, schema, technical improvements
Months 3–6	Traction: Initial ranking movement, increased GBP visibility, early lead generation
Months 6–12	Growth: Consistent ranking improvements, steady lead flow, ROI becomes clear
Month 12+	Scale: Full audit, identify new opportunities, expand services/areas, plan year two

Most clients begin seeing meaningful movement in months 3–6. Competitive markets may take longer. We will keep you informed every step of the way and will never leave you guessing about what we are working on or why. The goal is not just short-term leads — it’s building an asset that provides consistent, predictable lead flow for years to come.

Payment Terms

Payment is processed automatically via Stripe on the same date each month
Your first payment initiates the onboarding process and triggers your welcome email
There is no long-term contract or lock-in period
Either party may end the engagement with 30 days written notice
If you cancel, all work completed to date remains yours (website, content, GBP optimizations)
Refunds are not provided for work already completed in the current billing cycle

What This Agreement Is Not

This is not a guarantee of specific rankings, traffic numbers, or lead volume. No honest SEO provider can guarantee specific positions on Google because rankings are influenced by hundreds of factors outside anyone’s control, including Google’s own algorithm changes, competitor behavior, and market conditions. Anyone who guarantees you a #1 ranking is either lying or doesn’t understand how search works.

What we do guarantee is consistent, strategic effort applied to your local SEO presence every single month, full transparency into what we are doing and why, and a team that genuinely cares about your growth.

What we’re building together is not a campaign with an end date. It’s a permanent piece of your business infrastructure — the same way your truck, your tools, or your storefront are. The difference is that this asset works for you 24/7, doesn’t call in sick, and gets stronger the longer you invest in it. The businesses that treat their online presence this way are the ones their competitors can’t catch.

Acknowledgment

By signing below, both parties acknowledge they have read and understand the terms, scope, and expectations outlined in this agreement.


_______________________________		_______________________________
Client Signature		Tekton Growth Signature

_______________________________		_______________________________
Print Name		Print Name

_______________________________		_______________________________
Date		Date

Tekton Growth · nick@tektongrowth.com