Overview
Client lifecycle, team roles, and the full platform stack.
Tekton Growth — Internal Wiki
The single source of truth for how Tekton Growth operates. Every repeatable process lives here. If you’re doing something for the second time without a page to follow, write the page.
How to use it
Section titled “How to use it”- Green badge = Live. Verified and ready to follow.
- Yellow badge = Needs Review. Our content, not yet signed off by Nick. Use with judgment.
- Gray badge = Stub. Template placeholder — not filled in yet. Do not follow.
Check the SOP Status page to see where everything stands before you start a task.
Sales & Onboarding
Pre-sale through Day 1 kickoff.
CSM
Client communication, monthly reporting, and relationship management.
GBP Specialist
Profile setup, posting, citations, and review response.
SEO Specialist
Monthly pipeline, technical SEO, content, and rank tracking.
LSA Specialist
LSA setup, lead management, and budget optimization.
Website Specialist
Website builds, QA, tracking scripts, and launch gates.
Operations
Billing, contracts, escalation, offboarding, and hiring.
Training
New hire curriculum, AI tools, prompt library, and SEO foundations.
The rule
Section titled “The rule”If a question gets asked twice, it becomes a page here. No exceptions.