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AI Prompt Library

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SOP: AI Prompt Library (Reference Appendix)

Last Updated: 2026-03-26 Version: 1.0

Purpose

Copy-paste-ready prompts organized by use case. Every SOP that uses AI prompts points here. This is a REFERENCE document, not a standalone SOP.

How to use: Replace all [bracketed] variables with client-specific information. Always review and edit AI output before using. Chain prompts: avatar → content → optimization. Save good outputs in client folder for reuse.

1. Audience Avatars & Research

Prompt 1.1: Comprehensive Audience Avatar

I'm creating marketing content for [BUSINESS NAME], a [BUSINESS TYPE] serving [SERVICE AREAS].

Our primary service is [SERVICE/PRODUCT]. Our ideal customers are [BRIEF DESCRIPTION].

Create a detailed audience avatar in 8 sections:

1. DEMOGRAPHICS
- Age range
- Gender
- Income
- Education
- Employment
- Location

2. PSYCHOGRAPHICS
- Values and priorities
- Lifestyle choices
- Pain points (what keeps them up at night)
- Aspirations (what do they want to achieve)

3. BUYING BEHAVIOR
- How they search (keywords they use)
- Where they research (Google, reviews, social, referrals)
- Decision timeline (urgent vs. planned)
- Decision criteria (price, quality, speed, reviews, expertise)

4. COMMON QUESTIONS
- Top 5 questions before buying
- Objections they have
- What they need to hear to feel confident

5. LANGUAGE & TONE
- Words they use
- Phrases that resonate
- What turns them off

6. ONLINE BEHAVIOR
- Social media platforms they use
- Content they consume
- Influencers they trust

7. CUSTOMER JOURNEY
- Awareness: How do they realize they need this?
- Consideration: How do they research options?
- Decision: What triggers them to choose?
- Retention: What keeps them coming back?

8. SUCCESS METRICS
- What outcome do they want?
- How will they measure success?
- How do we demonstrate we deliver that?

Format as a narrative profile (~400 words) with a catchy avatar name. Make it specific to [BUSINESS NAME], not generic.

Prompt 1.2: Competitor Research Brief

I need competitive analysis for [BUSINESS NAME] in [SERVICE AREA].

Top 3 competitors:
1. [COMPETITOR DOMAIN]
2. [COMPETITOR DOMAIN]
3. [COMPETITOR DOMAIN]

For each competitor, analyze:

1. TOP RANKING KEYWORDS
- What keywords rank them in top 3?
- Search volume and difficulty for each?
- Which are local, which are national?

2. CONTENT STRATEGY
- How many blog posts do they have?
- What topics do they cover?
- Gaps in their content strategy?

3. BACKLINK PROFILE
- Estimated domain authority?
- Where are their backlinks from?
- Industry directories? Local news? Partnerships?

4. GBP STRENGTH
- Review count and average rating?
- Post frequency?
- Photo count?
- Q&A completeness?

5. UNIQUE ADVANTAGES
- What are they doing that we're not?
- What are we doing that they're not?

Summarize findings in a table showing competitive gaps where we can win.

2. GBP Posts & Local Content

Prompt 2.1: GBP Post Ideas Calendar

Create a 12-week GBP post calendar for [CLIENT NAME], a [SERVICE TYPE] in [AREA].

Format as a table with:
- Week number
- Post topic
- Content type (tip, promotion, question, event, photo)
- Key message
- CTA (call, book, visit, review, etc.)

Make posts:
- Seasonal when applicable
- Relevant to [SERVICE TYPE] pain points
- Engaging and shareable
- Include local references when possible
- Mix of tips, promotions, questions, events

Example post: "Week 3: Winter HVAC Maintenance Checklist - Tip post listing 5 things homeowners should check before cold weather hits. CTA: Book your winter maintenance today!"

Prompt 2.2: GBP Description (750 chars)

Write a GBP business description for [CLIENT NAME], a [SERVICE TYPE] in [AREA].

Requirements:
- Exactly 750 characters (maximum Google allows)
- Include primary keyword [KEYWORD] naturally
- Mention 2-3 key services
- Include local reference (city/area)
- Add value proposition (why choose us)
- Professional but friendly tone
- Include CTA (call, book, visit)

Structure:
- Opening: What we do + primary keyword
- Services: 2-3 main offerings
- Value prop: Why we're different
- Local: Years in business + area served
- CTA: Call to action

Do NOT exceed 750 characters. Count carefully.

Prompt 2.3: GBP Services Description

Write detailed service descriptions for [CLIENT NAME]'s Google Business Profile.

Services to describe:
1. [SERVICE 1]
2. [SERVICE 2]
3. [SERVICE 3]

For each service, create:
- Service name
- 100-150 word description
- What's included
- Typical timeline/duration
- Price range (if applicable)
- Ideal customer

Make descriptions:
- Clear and specific (not generic)
- Include service-specific keywords
- Highlight unique value
- Address common pain points
- Professional but accessible tone

3. Service Page Copy

Prompt 3.1: Service Page Outline & Draft

Create a complete service page outline for [SERVICE NAME] for [CLIENT NAME].

Target keyword: [KEYWORD]
Secondary keywords: [KEYWORD 1], [KEYWORD 2]

Page structure:
1. H1: [KEYWORD]
2. Introduction paragraph (2-3 sentences, why this service matters)
3. What is [SERVICE] (definition and overview)
4. Why choose us for [SERVICE] (unique value proposition)
5. How it works (step-by-step process)
6. Benefits of [SERVICE] (3-5 specific benefits)
7. FAQ section (5-7 common questions)
8. Testimonial or case study (if available)
9. Call to action (book, call, get quote)

For each section, provide:
- Recommended word count
- Key points to cover
- SEO keywords to naturally include
- Sample paragraph or copy

Make page:
- Keyword-rich but natural
- Specific to [CLIENT NAME]'s approach
- Address buyer objections
- Clear CTAs throughout
- 1500-2000 words total

4. Review Request Template

Prompt 4.1: Review Request Text Message

Write a short text message template for [CLIENT NAME] to request Google reviews from customers.

Requirements:
- SMS format (keep under 160 characters for single SMS)
- Personal and friendly tone
- Include Google review link placeholder
- No overly salesy language
- Action-oriented

Template should:
- Mention the customer by first name (if personalizing)
- Reference their recent service
- Explain why reviews matter
- Include link to Google review
- Short sign-off

Keep tone casual, like a text from a business owner they know.

Provide 2 variations:
1. Standard version
2. Shorter version (if under 160 chars is tough)

5. Blog Content & Articles

Prompt 5.1: Blog Post Outline & Research

Create a detailed blog post outline for [BLOG TITLE] targeting [TARGET KEYWORD].

Client: [CLIENT NAME], [SERVICE TYPE] in [AREA]
Audience: [AUDIENCE AVATAR NAME] who is searching for [KEYWORD]
Intent: [Informational / Commercial / Local]

Outline structure:
1. H1: [Blog Title with keyword]
2. Introduction: Hook + preview of what they'll learn
3. Main sections (3-5 with H2s)
   - For each section: 2-3 subpoints (H3s)
   - Include 2-3 statistics or examples per section
   - Local reference if applicable
4. FAQ section: 3-5 common questions
5. Conclusion: Summary + CTA

Additional requirements:
- Target length: [1500 / 2000 / 2500] words
- Include 2-3 internal link opportunities
- Mention competitor weaknesses (if applicable)
- Add real-world examples from [SERVICE TYPE]
- Include local references to [AREA]

Provide:
- Full outline with subsections
- Target keywords to include
- Recommended sources for statistics
- Internal links to suggest
- CTA recommendation

Prompt 5.2: CTR Analysis Prompt

Analyze click-through rate (CTR) opportunities for [CLIENT NAME].

Current ranking data:
- [Keyword 1]: Position [X], CTR [X]%, Impressions [X]
- [Keyword 2]: Position [X], CTR [X]%, Impressions [X]
- [Keyword 3]: Position [X], CTR [X]%, Impressions [X]
[etc.]

For each keyword, analyze:
1. CURRENT CTR vs. BENCHMARK
   - Is CTR higher or lower than expected for position?
   - Why might users be clicking or not clicking?

2. TITLE TAG & META DESCRIPTION OPPORTUNITY
   - Is current title tag compelling?
   - Does meta description include CTA?
   - What could we improve to increase clicks?

3. RICH SNIPPET OPPORTUNITY
   - Could we use FAQ schema for this keyword?
   - Could we use star ratings or aggregate reviews?
   - Would images help CTR?

4. RECOMMENDATION
   - Specific title tag suggestion
   - Specific meta description suggestion
   - Schema markup recommendation

Goal: Increase CTR by 20-30% without changing rankings.

6. Metadata & Technical SEO

Prompt 6.1: Batch Meta Descriptions

Write 10 meta descriptions for [CLIENT NAME]'s website.

Pages:
1. [Page Title / URL]
2. [Page Title / URL]
[etc. up to 10]

For each meta description:
- Include primary keyword naturally
- 150-160 characters maximum
- Include CTA ("Book now", "Call today", "Learn more")
- Compelling copy that encourages clicks
- No keyword stuffing
- Match page intent

Format output as:
Page 1: [Meta description]
Page 2: [Meta description]
[etc.]

Count characters carefully. No description should exceed 160 chars.

7. Backlink Outreach

Prompt 7.1: Backlink Prospecting

Find backlink opportunities for [CLIENT NAME], a [SERVICE TYPE] in [AREA].

Target industry: [SERVICE TYPE]
Keywords we want to rank for: [KEYWORD 1], [KEYWORD 2], [KEYWORD 3]

Analyze these 3 competitor domains:
1. [COMPETITOR 1]
2. [COMPETITOR 2]
3. [COMPETITOR 3]

For each competitor, identify:
1. BACKLINK SOURCES
   - Where are they getting links from?
   - What types of sites link to them?
   - Are any links local?
   - Any guest post opportunities?

2. PROSPECT LIST
   - Local business directories
   - Industry associations
   - Local news outlets
   - Complementary service providers
   - Educational institutions

3. OUTREACH STRATEGY
   - Which sites are most relevant?
   - What angle would work (partnership, local coverage, expertise)?
   - Estimated authority of top sites?

Provide a prioritized list of 10-15 backlink prospects with:
- Domain name
- Type of site (directory, news, partner, etc.)
- Relevance to [CLIENT NAME]
- Estimated domain authority
- Outreach angle suggestion

8. Schema Markup

Prompt 8.1: LocalBusiness & Service Schema

Generate complete schema markup for [CLIENT NAME].

Business info:
- Name: [NAME]
- Address: [ADDRESS]
- Phone: [PHONE]
- Website: [URL]
- Hours: [HOURS]
- Service area: [AREAS]
- Services offered: [SERVICE 1], [SERVICE 2], [SERVICE 3]
- Average rating: [RATING]
- Review count: [COUNT]

Generate:
1. LocalBusiness schema (core business info)
2. Service schema (for each service offered)
3. Review aggregate schema (if reviews available)
4. Breadcrumb schema (for site navigation)

Format as valid JSON-LD blocks ready to deploy via Cloudflare Workers.

Include:
- Complete all required fields
- Add optional fields if available
- Verify schema validity
- Comment any customization needed

9. AI Discovery Optimization

Prompt 9.1: ChatGPT/AI Overview Optimization

Optimize [BLOG TITLE OR SERVICE PAGE TITLE] for AI discovery (ChatGPT, AI Overviews).

Current content structure:
[Paste current H1, H2s, and first 200 words]

Task: Rewrite and restructure to rank better in:
- ChatGPT search results
- Google AI Overviews
- Claude AI responses

Optimization requirements:
1. COMPREHENSIVE ANSWERS
   - Answer not just the main question, but related questions
   - Include "why", "how", and "when" angles
   - 2000+ words (AI prefers depth)

2. STRUCTURE
   - Clear headers (H2, H3) with question format when possible
   - Use listicles and numbered steps
   - FAQ section addressing related questions
   - Summary section recapping key points

3. DATA & SOURCES
   - Include specific statistics and studies (with dates)
   - Cite original sources (not just other sites)
   - Add unique research or case studies
   - Include expert credentials/author bio

4. SCHEMA MARKUP
   - FAQ schema for question sections
   - Article schema with author info
   - BreadcrumbSchema for navigation

Provide:
- Restructured H1, H2s, H3s
- Additional sections to add
- FAQ section with AI-likely questions
- Schema suggestions
- 500-word expanded intro paragraph

10. Data Analysis & Strategy

Prompt 10.1: Keyword Strategy & Content Gaps

Analyze keyword strategy for [CLIENT NAME] vs. top 3 competitors.

Client: [CLIENT NAME], [SERVICE TYPE] in [AREA]
Competitors: [COMPETITOR 1], [COMPETITOR 2], [COMPETITOR 3]

Current keyword ranking data (if available):
- [Client current rankings - list top 10-15]

Competitive keyword data (if available):
- [Competitor keywords - list their top 10-15]

Task: Identify content gaps where we should create content.

Analyze:
1. KEYWORDS WE RANK FOR (top 20 keywords)
   - Average position
   - Search volume
   - Trend (stable, rising, falling)
   - Opportunity to move from position 8 to top 3?

2. KEYWORDS COMPETITORS RANK FOR (but we don't)
   - Which have search volume >50/month?
   - Which have RRR (relevance, ranking, results) score of 7+?
   - Which are local (not national)?

3. CONTENT GAPS
   - What topics should we write about?
   - What pages should we optimize?
   - Priority ranking (easiest wins first)?

4. RECOMMENDATIONS
   - Top 5 content pieces to create (prioritized by impact)
   - Top 3 existing pages to optimize (and for which keywords)
   - Timeline estimate

Provide as:
- Table of opportunities (keyword, volume, difficulty, priority)
- Rationale for top 5 recommendations
- Rough timeline for execution

11. Content Authority Identification

Prompt 11.1: Topic Authority & Topical Relevance

Identify content authority gaps for [CLIENT NAME] in [INDUSTRY/SERVICE TYPE].

Current content:
- Existing pages: [List main pages: services, blogs, locations, etc.]
- Blog posts published: [Number and main topics covered]
- Content cluster focus: [Primary topic areas]

Task: Identify where [CLIENT NAME] can build topical authority.

Analyze:
1. PILLAR TOPICS
   - What are the 3-5 main pillar topics in [INDUSTRY]?
   - Which pillars does [CLIENT NAME] have content for?
   - Which are missing?

2. TOPIC CLUSTERS
   - For each pillar topic, list 5-7 subtopic variations
   - Which subtopics do competitors cover?
   - Which subtopics are we missing?
   - Which have the highest search volume?

3. CONTENT AUTHORITY OPPORTUNITY
   - What topics could [CLIENT NAME] dominate?
   - What would it take (how many pieces)?
   - Timeline to build authority (6 months, 1 year)?

4. ROADMAP
   - Which pillar should we focus on first?
   - What's the content cluster needed for authority?
   - Recommended order of content creation

Provide:
- Pillar topic analysis table
- Topic cluster matrix (topics we cover vs. competitors)
- Top 2 content authority opportunities
- 12-month content roadmap for building authority

General Prompt Tips

Best Practices:

Replace all [BRACKETED] variables with real data
Always review and edit before publishing
Chain prompts (avatar → content → optimization)
Save good outputs in client folder for reuse
Don’t use raw AI output—always add client-specific context
Include brand guidelines and tone examples for better output
Test multiple variations of same prompt with different approaches

Prompt Structure:

Context: Who is the client? What’s the goal?
Task: What exactly should Claude do?
Requirements: Format, length, constraints, style
Examples: If you have an example, include it
Output format: How should the result be structured?

Cross-References

12-ai-tool-setup.md — How to use Claude Code
11-seo-foundation-training.md — Training reference
All other SOPs — Reference prompts as needed

Version Control:

v1.0 (2026-03-26): Rewritten with Core 30 framework prompts, GBP descriptions and services, review request SMS template, CTR analysis prompt, AI discovery optimization, topic authority identification prompt, removed Reddit prompts
v1.1 (TBD): [Updates as process refined]