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Overview

Platform & Tech Stack

Needs review — This SOP contains our content but has not been verified by Nick. Treat as a working draft until marked Live.

Tekton Growth’s delivery stack as of 2026. Tools are listed by primary function and phase.

PlatformPrimary FunctionPhase
GHLCRM, client communication, intake forms, automation, Stripe integrationPre-sale, all phases
Search AtlasGBP posting, category tracking, keyword ranking, month-by-month posting plansP2, P4, ongoing
BrightLocalCitation management, niche directory trackingP0, P2, ongoing
Local DominatorRank tracking heatmaps (13×13 grid), SERP monitoringP2, ongoing
Task TrackerClient intake, credential gathering, task management, team communicationAll phases
Claude CodeAutomated audit pipeline: /seo-crawl, /seo-gap-analysis, /seo-monthly, /seo-reportP0, P4, ongoing
Google Search ConsoleOrganic traffic, query data, indexationP4, ongoing
Google Analytics 4Organic sessions, conversions, goal trackingP4, ongoing
StripePayment processing, sign-up triggerPre-sale
CloudflareDNS, hosting for client websitesWebsite builds

All client credentials are stored and managed in Task Tracker. Never store credentials in Slack, email, or personal notes.

Geotagging is not currently in our service stack. If a client requests it, escalate to Nick.

Key skills used in delivery:

SkillPurpose
/seo-crawlTechnical site crawl + health report
/seo-gap-analysisCore 30 content gap identification
/seo-monthlyMonthly batch: heatmap + GSC + GA4 + tasks
/seo-reportBranded monthly PDF report
/seo-optimize-pageOn-page optimization for specific pages
/local-seo-heatmapLocal Dominator geo-grid scan
/local-seo-gbpGBP audit and optimization plan
/local-seo-citationsCitation consistency check