SEO Specialist

Technical SEO

Needs review — This SOP contains our content but has not been verified by Nick. Treat as a working draft until marked Live.

SOP-03: Technical SEO

Last Updated: 2026-03-26 Owner: SEO Specialist Status: Active

Overview

This SOP covers technical SEO workflows: content gap analysis using Core 30 framework, on-page optimization, internal linking, schema markup, and publishing workflows. Focus areas are service pages, location pages, and internal linking strategy. Blog content is low priority.

Key Audit Pipeline:

/seo-crawl — Initial audit
/seo-gap-analysis — Core 30 gap analysis
/seo-optimize-page — On-page recommendations
/seo-write-page — Content creation (StoryBrand framework, zero fabrication rule)

Platform Stack:

Search Atlas (on-page analysis and optimization tracking)
Claude Code skills (gap analysis, content writing, schema generation)
Cloudflare Workers (schema injection, deployment)
WordPress / Squarespace / GHL (content publishing)

Escalation Path: SEO Specialist → CSM → Ops Lead → Nick (ask Claude for help as first step for technical issues)

All communication in Task Tracker (not Slack)

Schema Markup Workflows

Method 1: TechnicalSEO.com + Search Atlas (Sitewide + Page-Specific)

Resources:

Loom: https://www.loom.com/share/1b7c9149ec9540a194e12b2968cf2d65

Process:

TechnicalSEO.com for sitewide LocalBusiness/Organization schema
- Fill business info fields
- Generate JSON-LD code
- Copy code to head tracking code / header injection area
Search Atlas: for page-specific schema (Article, FAQ, HowTo, Service, etc.)
Validate: Google Rich Results Test + Schema Markup Validator
- No duplicates
- Correct location
- Types match intent
- Warnings are non-critical
Time allocation: 15-30 min sitewide, 10-25 min page-specific

Method 2: Rank Math (WordPress)

Resources:

Loom: https://www.loom.com/share/d29bab5eecc440ada9cf7b278d9e7660

Process:

Confirm Rank Math enabled, no other schema generators active
Per-page workflow:
- Open page → Rank Math meta box → choose schema type
- Service pages: use “Service” schema (NOT Article)
Rank Math Pro: custom schema builder for page-specific fields
Set Default Schema by Post Type for sitewide baseline
Common conflict: Search Atlas integration auto-suggesting wrong schema
- Delete in Search Atlas per page if conflicting
Validate: Test live URL (not preview) in Google Rich Results Test

Method 3: Yoast SEO (WordPress)

Resources:

Loom: https://www.loom.com/share/afcb2cbf41754e79b4890bb7b6675813

Process:

Rule: ONE schema generator only (Yoast OR Rank Math OR Search Atlas, not multiple)
Per-page workflow:
- Editor → Yoast sidebar → Schema tab → set correct type
- FAQ pages: use “FAQ” schema if applicable
- How-to pages: use “HowTo” schema if applicable
Sitewide configuration:
- Yoast settings → Site Representation → Person or Organization + social links
Remove accidental schemas (SoftwareApplication, VacationRental) caused by plugins
Optional: Enable breadcrumbs if theme supports

Page Optimization Workflow

Resources:

Loom: https://www.loom.com/share/b04f9670bd67430395045c9b9b315880

Target:

Meta title: ~55 characters (max 60)
Meta description: ~155 characters (max 160)

Process:

Open page in CMS → locate SEO plugin panel → check existing metadata
Generate optimized title/description via ChatGPT
- Input: page URL + page text excerpts
- Output: optimized title and description for accuracy
Paste into SEO plugin fields
Check character counts (use built-in counters)
Optional: add Focus Keyword, review plugin analysis issues

URL Slug Rules:

Length: 20-60 characters
Word count: 3-5 words
Content: one topic only
Format: hyphens only, no underscores
Avoid filler words: and, the, in, for

Tools:

Use slugify tool to convert text to slug format
Remove stop words automatically or manually

SECTION 1: CONTENT GAP ANALYSIS (CORE 30 FRAMEWORK)

Trigger

P4 phase begins (new client)
Quarterly content audit

Owner

SEO Specialist

Core 30 Framework Overview

The Core 30 framework identifies the 30 most important keyword categories for a local service business. Focus: service pages, location pages, and internal linking strategy.

Priority Hierarchy:

Service Pages (Primary) — Dedicated page per major service offering
Location Pages (Secondary) — Service + location combination pages (for multi-location or high-value service areas)
Internal Linking (Tertiary) — Hub-and-spoke structure connecting pages
Blog Content (Low Priority) — Informational, secondary to core service pages

Implementation Steps

Run /seo-gap-analysis Skill
- Inputs: client’s primary services, target locations, target keywords
- Output: complete Core 30 audit showing:
  - Services with dedicated pages (✓) vs. missing pages (✗)
  - Locations with optimized pages (✓) vs. missing pages (✗)
  - Current internal linking structure
  - Content gaps vs. competitors
Review Gap Analysis Report
- Document shows which service/location combinations are priorities
- Identifies missing pages blocking rankings
- Highlights internal linking weaknesses
- Prioritizes by search volume and commercial intent
Content Priority Ranking
- Tier 1: Service pages for top 3 primary services (must-have)
- Tier 2: Primary location pages (service + city combinations)
- Tier 3: Secondary service/location combinations
- Tier 4: Blog content and informational pages (if capacity allows)
Capacity Limits
- Maximum: 3 new pages per month per client
- Plan publishing schedule accordingly
- Coordinate with other SEO initiatives (link building, GBP posting)
Content Roadmap
- Create 3-month content roadmap document in Task Tracker
- List pages to be created, priority order, target keywords
- Include estimates for creation, review, and publishing
- Share roadmap with client via CSM for transparency

QC Checklist

/seo-gap-analysis skill executed with accurate client data
Gap analysis reviewed and priorities identified
Content roadmap created with 3-month schedule
Page count capped at 3/month documented
Priority hierarchy (services > locations > linking > blog) applied
Roadmap shared with client via Task Tracker

KPIs

Gap analysis completed within 1 week of P4 start
Content roadmap delivered by week 2 of P4
Core 30 coverage: achieve 80%+ service page coverage within 6 months
Content creation: maintain 3 pages/month pace per client capacity

SECTION 2: SERVICE & LOCATION PAGE CREATION

Trigger

P4+ phase: content roadmap execution
New service added to client offering
New service area opened

Owner

SEO Specialist (content strategy), Claude Code skill execution

Service Page Strategy

Service pages are the foundation. Each primary service gets a dedicated page focused on:

Service description (what it is, why customers need it)
How the service solves customer problem
Service area(s) covered
Process or timeline
Pricing (if available)
Team credentials (expertise, certifications, years in business)
CTA (book, call, contact)

Location Page Strategy

Location pages combine service + geography. Create when:

Client serves multiple cities/neighborhoods
Significant search volume for “[service] [city]” queries
Client can provide location-specific insights (local competitors, area-specific challenges)

Location page content differs from service page: Must include location-specific elements (local market info, neighborhood details, client testimonials from that area, service area specifics).

Content Creation Workflow

Prepare Content Brief
- Use /seo-gap-analysis output to identify target page
- Document target keyword, audience avatar, key talking points
- Note: search volume, commercial intent, competitor positioning
- Save brief in Task Tracker
Run /seo-write-page Skill
- Inputs: page type (service or location), target keyword, audience avatar, client business details
- Framework: StoryBrand (customer-centric narrative)
- Output: complete page draft (1500-2000 words for service page, 1000-1500 for location)
- Critical rule: Zero fabrication. Only include information client can verify. No invented statistics, testimonials, or claims.
SEO Specialist Review & Editing
- Read draft for accuracy and alignment with brand voice
- Verify: all claims are factual, no exaggerated benefits, proper keyword placement
- Add/adjust keywords naturally without keyword stuffing
- Ensure CTA is clear and action-oriented
- Check heading structure (H2, H3) for readability and SEO
Internal Linking Integration (See Section 3)
- Add 3-5 contextual links from this page to other relevant pages (hub-and-spoke model)
- Identify which existing pages should link TO this new page
- Document linking strategy in Task Tracker
Schema Markup Integration
- Add Service schema (for service pages) or LocalBusiness schema (for location pages)
- Link related pages using breadcrumb schema
- Save schema template in page notes
Content Publishing
- If WordPress: use Yoast/RankMath for final on-page checks (readability, keyword focus, internal links)
- If Squarespace/GHL: format page in CMS, set meta title/description, add images
- Schedule publish in Task Tracker with approval workflow
- Require client review if content includes testimonials, claims, or specific details
Post-Publication QC
- Verify page is live and accessible via Google search
- Test links (internal and external)
- Check mobile formatting
- Confirm schema markup renders correctly in Google’s Rich Results Test
- Document publication date in Task Tracker

QC Checklist

KPIs

Content creation capacity: 3 pages/month per client
Content quality: zero fabrication, StoryBrand framework applied
Publication timeline: draft to live within 5 business days
On-page optimization: 100% of pages have target keyword in title, H1, meta description
Schema deployment: 100% of pages have appropriate schema markup

SECTION 3: INTERNAL LINKING STRATEGY (HUB-AND-SPOKE)

Trigger

New page published (immediately after Section 2 publication)
Monthly internal linking audit
Quarterly content reorganization

Owner

SEO Specialist

Hub-and-Spoke Model

Structure:

Homepage = hub (central authority, links to all major categories)
Service category pages = spokes (main service pages, link to homepage + related services)
Service detail pages = sub-spokes (link to parent service + related services)
Location pages = spoke variants (link to homepage + related locations)

Linking flows downward from homepage and between peer-level pages. Never use brand name as anchor text.

Six Golden Rules of Anchor Text

All internal links must follow these rules:

Unique Anchor Text — Never repeat same anchor text twice on website. Each link uses different phrasing.
- ✓ “plumbing services,” “emergency plumber,” “water heater repair”
- ✗ “plumbing services” (used twice)
Keywords Naturally — Anchor text includes target keyword, but reads naturally in context.
- ✓ “Our emergency plumbing services are available 24/7”
- ✗ “emergency plumbing services emergency plumbing services”
Describe Destination — Anchor text describes what reader will find on linked page.
- ✓ “water heater installation process”
- ✗ “click here”
Concise (3-6 Words) — Keep anchor text short and punchy.
- ✓ “water heater repair”
- ✗ “click here to learn about our water heater installation and repair services”
Body Text Only — Links appear within paragraph body text, not in sidebar, header, or footer.
- ✓ Link within main article paragraph
- ✗ Link in sidebar or footer
Never Use Brand Name — Don’t link using client’s business name as anchor text (wastes SEO power).
- ✓ “emergency plumbing services”
- ✗ “ABC Plumbing”

Implementation Steps

Map Current Internal Linking Structure
- For each service page: document existing internal links (outbound)
- Create linking map in Task Tracker showing current hub-and-spoke state
- Identify gaps (pages with no outbound links, isolated pages)
Plan New Page Linking
- When creating new page (Section 2), identify 3-5 contextual links:
  - 1-2 links UP to parent/hub (e.g., service page → homepage, detail page → service page)
  - 1-2 links to PEER pages (related services at same level)
  - 0-1 link to SUBORDINATE pages (if detail page is parent of others)
Add Links to Existing Pages
- Identify which existing pages should link TO the new page
- Add 2-3 new inbound links from high-authority pages (homepage, main service pages)
- Use golden rules for anchor text
- Document additions in Task Tracker
Link Audit (Monthly)
- Review 10-20 internal links for anchor text compliance
- Check for repeated anchor text (rule #1 violation)
- Verify links are in body text (rule #5)
- Ensure 3-6 word range (rule #4)
- Fix violations and document in Task Tracker
Quarterly Deep Dive
- Full internal linking audit: review all links on site
- Map current structure against hub-and-spoke model
- Identify orphan pages (no internal links)
- Plan reorganization if needed
- Document findings and recommendations in Task Tracker

QC Checklist

Linking strategy documented (hub-and-spoke model identified)
3-5 contextual links added to each new page
Existing pages updated with inbound links to new page
All anchor text follows Six Golden Rules (unique, keyword-rich, descriptive, 3-6 words, body text only, no brand name)
Monthly audit: 10-20 links checked for compliance
Quarterly full audit: internal linking map updated
Orphan pages identified and remediated
Changes documented in Task Tracker

KPIs

Internal link anchor text uniqueness: 95%+ (no repeats)
Golden Rules compliance: 90%+ of all internal links
Pages receiving 3+ inbound links: 80%+ of important pages
Monthly audit completion: 100% (zero missed months)
Hub-and-spoke structure integrity: all main spokes linked to homepage

SECTION 4: ON-PAGE OPTIMIZATION

Trigger

New page publication (during Section 2)
Quarterly on-page audit
Page is ranking positions 11-50 (optimization opportunity)

Owner

SEO Specialist

On-Page Optimization Steps

Run /seo-optimize-page Skill
- Input: URL, target keyword
- Output: on-page optimization recommendations (title, meta, headings, content structure, keyword placement)
Title Tag Optimization
- Format: [Primary Keyword] + [Modifier/Benefit] + [City if Local] + [Brand]
- Max 60 characters (Google displays ~50-60 desktop, ~30 mobile)
- Example: “Emergency Plumbing in Denver | ABC Plumbing 24/7”
- Brand name in 50% of title tags minimum
- Action: Update in CMS native title field or SEO plugin
Meta Description
- Max 155 characters (Google displays 155-160)
- Format: Lead with primary keyword/benefit, include CTA, include city if local
- Example: “24/7 emergency plumbing services in Denver and surrounding areas. Licensed, insured. Call now for same-day service.”
- Action: Update in CMS
H1 Tag
- One H1 per page (not multiple)
- Include primary keyword naturally
- Align closely with title tag (reinforces page topic)
- Example: “Emergency Plumbing Services in Denver”
Heading Structure (H2, H3)
- Use headings as section organization (readability + SEO)
- Include variations of target keyword in subheadings
- Never skip heading levels (H2 → H3 → H4, not H2 → H4)
- Example structure:
  - H1: Service page title
  - H2: How [Service] Works / Why Choose Us / Common Problems
  - H3: Specific benefit or problem-solution pair
Keyword Placement
- Primary keyword in: title, meta, H1, first paragraph, at least one H2
- Keyword variations in subheadings and body text
- 1-2 keyword mentions per 100 words (keyword density target)
- No keyword stuffing (reads naturally)
Content Quality
- Minimum 800 words for service pages, 600 for location pages
- First paragraph directly answers target query
- Direct answer format: “We provide [service] in [city] for [price point/timeline]”
- Supporting evidence: years in business, certifications, client testimonials, before/after examples
- Include contact CTA (book, call, contact form)
Image Optimization
- Alt text for every image (includes primary keyword if relevant)
- File name descriptive (not “image1.jpg”)
- Image size optimized for web (compress, not oversized)
- Captions for important images (adds context)

QC Checklist

Title tag includes primary keyword + modifier + brand (max 60 chars)
Meta description includes CTA and primary keyword (max 155 chars)
H1 tag includes primary keyword, one per page
Heading structure logical (H2 → H3, no skipped levels)
Primary keyword in title, meta, H1, first paragraph, one H2
Content minimum 600-800 words depending on page type
First paragraph answers target query directly
All images have descriptive alt text and file names
CTA clear and action-oriented

KPIs

On-page optimization completed for 100% of new pages
Keyword placement: primary keyword in 5 key areas (title, meta, H1, first paragraph, H2)
Quarterly audit: 10-15 pages checked for on-page compliance
Pages ranking positions 11-50 receive optimization within 2 weeks of identification

SECTION 5: SCHEMA MARKUP DEPLOYMENT

Trigger

P4 phase (Month 4 post-onboarding, content/gap analysis phase)
New page published (add schema immediately)

Owner

SEO Specialist (with developer support if needed)

Schema Implementation

LocalBusiness Schema (Homepage)
- Include all properties: areaServed, hasOfferCatalog, aggregateRating, awards, memberOf, telephone, email, address
- List all services as Product items within hasOfferCatalog
- sameAs links to all directory listings (Yelp, BBB, Google, etc.)
- Deploy via JSON-LD format
- Validate with Schema.org validator and Google Rich Results Test
Service Schema (Service Pages)
- serviceType, areaServed, description, image, price (if applicable)
- Link to provider (business) and related services
- Deploy on every service page via JSON-LD
LocalBusiness Schema (Location Pages)
- Similar to homepage, but for specific location/service area
- Include location-specific areaServed
- Deploy on every location page
FAQPage Schema (All Major Service Pages)
- Generate 20+ FAQs per service page
- Use audience avatars to inform FAQ topics (address customer pain points, objections, local concerns)
- Format: question-answer pairs in JSON-LD
- Direct answers in first 1-2 sentences (AI-friendly format)
- Deploy alongside content
Breadcrumb Schema
- Implement on all pages (Homepage → Category → Service)
- Helps AI models understand page hierarchy
- Deploy via JSON-LD
Deployment Methods
- WordPress: Use Yoast or RankMath plugin (manages JSON-LD automatically)
- Squarespace/GHL: Manual JSON-LD insertion in page footer or Cloudflare Workers injection
- Cloudflare Workers: Deploy for sites without plugin capability (header-based injection)
- Save schema templates in client folder for future reference and updates
Validation & Testing
- Validate each schema with Schema.org validator (zero errors required)
- Test with Google Rich Results Test (no warnings, all warnings resolved)
- Test in ChatGPT/Perplexity visibility checks (schema should improve AI citation)

QC Checklist

KPIs

Schema deployment: 100% of pages within 2 weeks of publication
Validation: zero schema errors (100%)
Google Rich Results Test: passed for all pages
Schema accuracy: quarterly review for updated information
FAQ completeness: 20+ per service page maintained
Deployment timing: P4 phase for initial schema setup, concurrent with new page publication

SECTION 6: CTR ANALYSIS & OPTIMIZATION

Trigger

Monthly (with Google Search Console data)
Quarterly deep dive

Owner

SEO Specialist (with Claude Code support)

CTR Optimization Process

Extract GSC Data
- Pull last 90 days of Google Search Console data: keyword, position, impressions, clicks, CTR
- Focus on keywords in positions 1-10 (ranking but underperforming CTR)
Identify Low-CTR Keywords
- Calculate expected CTR by position (e.g., position 3 should get 6-8% CTR)
- Flag keywords where actual CTR is 30%+ below expected
- Example: keyword at position 3 with 2% CTR (should be ~6-8%)
Use Claude Code for Analysis
- Input: GSC data, target keywords, current title/meta descriptions
- Output: CTR optimization recommendations (title rewrites, meta improvements)
- Claude identifies: is title unclear? Meta incomplete? CTA weak?
Implement Improvements
- Rewrite title: make it more compelling, include benefit or urgency
- Rewrite meta: address customer concern, include CTA, make it more clickable
- Test new title/meta for 2-4 weeks
- Measure CTR improvement in GSC
Track Results
- Re-check GSC in 30 days: has CTR improved?
- If improved: keep new version, document win
- If not improved: test different variation
- Document testing and results in Task Tracker

QC Checklist

GSC data extracted monthly (90-day window)
Low-CTR keywords identified (>30% below expected)
Claude Code analysis completed
Title/meta rewrites implemented
Testing period: 2-4 weeks minimum
CTR results tracked in Task Tracker
Winning variations documented

KPIs

CTR analysis: monthly for all clients
Low-CTR keyword improvements: average +20% CTR within 30 days
Title/meta optimization: 5-10 rewrites per month per client
Testing consistency: zero dropped tests (all tested variations documented)

SECTION 7: SPECIAL CIRCUMSTANCES

YMYL (Your Money Your Life) & E-E-A-T

Apply to: Financial, legal, health, safety-related services.

E-E-A-T Signals:

Expertise: team credentials, certifications, years in business
Experience: case studies, client testimonials, before/after examples
Authoritativeness: mentions on reputable sites, industry awards, media coverage
Trustworthiness: privacy policy, clear contact info, verified reviews

Implementation:

Add Person schema for owner/key staff (name, credentials, photo)
Create About page emphasizing credentials
Include testimonials on service pages (verified reviews)
Add industry certifications prominently
Link to any media coverage or awards

Multi-Location Consistency

NAP consistency: Business name, address, phone identical across all pages and directories
Service area pages: Each location-specific page uses consistent address format
Schema: Separate LocalBusiness schema per location (not combined)

Disavow Process

If spammy backlinks detected:

SEO Specialist reviews backlink profile (use Search Atlas or Ahrefs data)
Identify spammy domains (suspicious anchor text, low quality, irrelevant)
Create disavow file in Google Search Console (one domain per line)
Submit disavow through GSC interface
Monitor rankings for 4-6 weeks after submission
Document disavow action and results in Task Tracker

SECTION 8: PUBLISHING WORKFLOWS

WordPress Workflow

Create/edit page in WordPress draft
Install Yoast or RankMath plugin (auto-manages some schema)
Set primary keyword in plugin
Optimize readability, keyword focus, internal links
Add custom schema (FAQPage, Service schema) in JSON-LD if not auto-generated
Review on front-end (mobile + desktop)
Schedule publication in Task Tracker
Publish when approved
Test links, images, mobile formatting post-publication
Verify in Google Search Console

Squarespace / GHL Workflow

Create page in CMS editor
Set page title, meta description, URL slug
Add H1, H2/H3 headings, body content
Add images with alt text
Add internal links (using anchor text best practices)
Insert JSON-LD schema in page footer code block or custom code section
Review on front-end (mobile + desktop)
Submit for approval in Task Tracker
Publish when approved
Verify schema renders correctly (check page source code)
Test in Google Rich Results Test

Post-Publication Checklist

Page is live and accessible via direct URL
Page accessible via Google Search (site:domain.com + title search within 24-48 hours)
All internal links working (no 404s)
External links working and relevant
Images loading correctly (mobile + desktop)
Mobile formatting looks correct
Schema validation: zero errors
Google Rich Results Test: passed
Task Tracker: publication documented with date and status

Communication & Escalation

All Communication Location

Task Tracker (not Slack). Document all technical decisions, client changes, and testing results in Task Tracker for continuity.

Escalation Path

Scenario	Action	Timeline	Escalation
Page ranking positions 11-50 after 4 weeks	Execute on-page optimization (Section 4)	Within 1 week	SEO Specialist
CMS technical issue (can’t publish, error)	Ask Claude for help first; if unresolved escalate	Same day	SEO Specialist → CSM
Google manual action penalty detected	Full audit, identify cause, submit reconsideration request	Within 48 hours	SEO Specialist → Ops Lead
Content accuracy question (client disputes fact)	Verify claim, correct content if needed, document in Task Tracker	Within 24 hours	SEO Specialist → CSM
Internal linking structure not hub-and-spoke	Plan reorganization, document in Task Tracker, implement	Within 1 week	SEO Specialist
Monthly CTR analysis shows improvements	Document in monthly report, note winning title/meta variations	Monthly	No escalation
Schema validation error	Fix error in schema code, re-validate	Same day	SEO Specialist

Cadence for Recurring Tasks

Weekly: Monitor new pages for indexing, test internal links (2-3 pages spot-check)
Monthly: CTR analysis, internal linking audit (10-20 links), on-page optimization review (5-10 pages)
Quarterly: Full internal linking audit, schema accuracy review, content roadmap update

00-client-lifecycle-playbook.md — Project phases and timelines
01-role-seo-specialist.md — Full SEO Specialist responsibilities
02-sop-gbp-management.md — GBP optimization (citation consistency)
04-sop-offsite-seo.md — Link building (external link profile)
06-sop-rank-tracking.md — Rank tracking for technical SEO impact
12-ai-tool-setup.md — Claude Code skill setup for content creation
13-ai-prompt-library.md — Content prompts, schema templates, FAQ generation

Tools & Skills Reference

/seo-crawl — Initial technical audit
/seo-gap-analysis — Core 30 content gap analysis
/seo-optimize-page — On-page optimization recommendations
/seo-write-page — Content creation (StoryBrand framework)
Yoast / RankMath — WordPress on-page plugin
Cloudflare Workers — Schema injection for CMS-less sites
Google Search Console — Indexing, manual actions, performance data

Document Version: 2.0 (Rewritten per Nick’s Review) Last Updated: 2026-03-26 Owner: SEO Specialist Next Review: 2026-06-26

Technical SEO

SOP-03: Technical SEO

Overview

Schema Markup Workflows

Method 1: TechnicalSEO.com + Search Atlas (Sitewide + Page-Specific)

Method 2: Rank Math (WordPress)

Method 3: Yoast SEO (WordPress)

Page Optimization Workflow

SECTION 1: CONTENT GAP ANALYSIS (CORE 30 FRAMEWORK)

Trigger

Owner

Core 30 Framework Overview

Implementation Steps

QC Checklist

KPIs

SECTION 2: SERVICE & LOCATION PAGE CREATION

Trigger

Owner

Service Page Strategy

Location Page Strategy

Content Creation Workflow

QC Checklist

KPIs

SECTION 3: INTERNAL LINKING STRATEGY (HUB-AND-SPOKE)

Trigger

Owner

Hub-and-Spoke Model

Six Golden Rules of Anchor Text

Implementation Steps

QC Checklist

KPIs

SECTION 4: ON-PAGE OPTIMIZATION

Trigger

Owner

On-Page Optimization Steps

QC Checklist

KPIs

SECTION 5: SCHEMA MARKUP DEPLOYMENT

Trigger

Owner

Schema Implementation

QC Checklist

KPIs

SECTION 6: CTR ANALYSIS & OPTIMIZATION

Trigger

Owner

CTR Optimization Process

QC Checklist

KPIs

SECTION 7: SPECIAL CIRCUMSTANCES

YMYL (Your Money Your Life) & E-E-A-T

Multi-Location Consistency

Disavow Process

SECTION 8: PUBLISHING WORKFLOWS

WordPress Workflow

Squarespace / GHL Workflow

Post-Publication Checklist

Communication & Escalation

All Communication Location

Escalation Path

Cadence for Recurring Tasks

Related Documentation

Tools & Skills Reference