Role Views
CSM
Current assignee: Kyle
Pinned Role View
Section titled “Pinned Role View”CSM Responsibilities & Expectations is the high-level job description and expectation reference for the CSM seat. Start there before using the role-specific SOPs below.
This pinned role view defines:
- what the CSM owns after the sale
- the client communication standard
- the 1-business-hour acknowledgment rule
- how specialist questions are routed without losing client-response ownership
- daily sweep and escalation expectations
- the definition of done for the role
Special Request Responsibility
Section titled “Special Request Responsibility”CSM owns intake and closeout for all special requests. Use Special Request Intake and Closeout when a client, client employee, third-party, or internal teammate asks for one-off production work. The CSM creates the TaskTracker task, routes it to the specialist, reviews in_review completion notes, notifies the requester, and only then marks the request complete.
Assigned SOPs
Section titled “Assigned SOPs”These are the SOPs assigned to this role. Pages stay filed under their platform or system section.
- Client Access and Credential Collection
- Client Approval and Launch Communication
- Client Communication Rhythm
- Client Health and Retention Risk
- Client Offboarding
- Client Onboarding (P0)
- CSM Responsibilities & Expectations
- Lead Quality Feedback Loop
- Monthly Loom Ranking Review Script
- Monthly Reporting
- Monthly ROI Verification
- Sales-to-CSM Handoff
- Scope, Billing, and Change Request Escalation
- Special Request Intake and Closeout
- Unresponsive Client Playbook
- Community Lead Radar Client Intake
- Community Lead Radar Setup SOP
- Email Alias Setup
- Grant Client GA4 Access
- Coaching a Client Through GBP Video Verification
- Sourcing a Virtual Office for GBP Verification
- Discord Team Operating Guide
- Google Workspace Client Setup
Supporting / Handoff SOPs
Section titled “Supporting / Handoff SOPs”These are not fully owned by the CSM, but the CSM has a client-communication, approval, routing, or escalation role. Use these when a specialist owns the technical work and Kyle owns the client-facing loop.
- A2P SMS Registration Playbook
- Form Embed Swap (Source CMS → GHL)
- GHL Sub-Account Setup
- Number Porting Into GHL
- Changing the Address on an Existing Verified GBP
- Duplicate Listings & NAP Cleanup
- GBP Management
- GBP Posting Calendar
- GBP Setup & Verification
- Preparing a New Address for GBP Creation
- Review Response
- Social Profile Setup
- Lead Management
- LSA Management
- LSA Setup
- Website / SEO Completion Notes
- Website / SEO Request Triage
- Website / SEO Specialist Responsibilities & Expectations
- Agreement of Terms
- Discovery Call Framework
- Pre-Sale & Lead Qualification
- Content Strategy
- Monthly Pipeline
- Rank Tracking
- SEO Implementation Handoff
- Technical SEO Fix Workflow
- Custom Website Build
- Site Launch Gate
- Website Change QA and Handoff
- Website Launch Readiness and Deploy Verification